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How to Use Your Company’s Story to Boost Your Marketing Strategy

How the Pro's do it_000010106679XSmallGetting people interested in your company and in buying your products is more of an art than a science. Going through a rudimentary list of your products and services simply isn’t enough to make the personal connection and brand awareness your company needs to develop with the clientele base. After all, products and services are like business names; every company has them. So, how do you stand out from the rest? Your company can do so by telling a story of how it came to be and what its motivations are. Of course, every company has a story as well. However, it is the distinct situation involved and what the company did in order to adapt to it that makes the story unique and interesting. 

Storytelling works on a deeper psychological level than normal business marketing. Rather than being informative alone, a good company story can tell exactly what the company is about, how it was created and deep reasons as to why it is a good business to work with. What puts storytelling ahead of other marketing strategies is its ability to make people feel a strong personal connection with the company and to let people know they aren’t just ‘any ordinary company’. The human brain connects better with narratives and tales and can synthesize information from stories better and faster than from traditional signs and advertisements. In a sense, it appeals to both information and emotion, making it the prime marketing strategy of choice.

Even businesses with less exciting services such as credit repair can improve service awareness and boost sales. For example, the company might have gone into credit repair because of the owner’s commitment to making the system easier and faster than it is at present. Or perhaps a business began specializing in providing business loans because of the difficulty the company had finding business funding when they were first starting up. Stories like these not only inform people of what the company does, but also lets people feel that the company understands their situation and is willing to help with competence and speed. If you are looking to make a difference in your marketing strategy with storytelling, try some of the tips below.

Keep it Short, Sweet and Simple

Even the most attentive person in the world cannot hold undivided attention for more than 30 minutes. An 80-page history on the creation of business loans and how the business started, for example, will make people walk away rather than attracting them to the business. Let people know what you do and why you matter without putting them to sleep. Just remember, even business loans can be exciting in the right light and with the right length of the story.

Integrate Informative Value and Emotional Value

Humans are integrated beings, and you can’t simply appeal to one side or aspect. If you spend your time talking about struggle, determination and success but never mention that you provide business funding, for example, then you probably won’t get anyone to come to you for business funding – perhaps they will come for life coaching.

Interact with the Customers

A storyteller who doesn’t watch the reaction of the crowd may be booed off the stage. Why? This is because the storyteller has to adjust for the audience and work to catch as much attention as possible. Learn to watch how people react to your story and learn how to make even dull and uncomfortable topics such as credit repair into a story that will bring the house down.

Be Genuine

Customers can smell a fake story from miles away. If your company talks about struggling to find business funding in the early years, but was, in fact, the product of a multi-million dollar project of a mother company, people will see it and lose trust and value in your story and your company as a whole. Stay true to your roots and what the company really stands for and your customers will respect it.

Posted in: Business Relationships

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Knowing Your Business Funding Options: The Difference between Debt and Equity

Business fundingWhen it comes to business, money makes the world go round. The money going into the business is what gives the company the power to expand and make an impact while money being spent by the business is the necessary cost of achieving expansion and impact. Normally, money is produced within the company, or the company uses its own resources to progress at a faster rate. However, a company can expand and grow over a shorter period of time even if it doesn’t have the money on hand if it avails of external business funding options.

As alluded to previously, external funds are availed of when the company needs more money than it can get from its own income or bank accounts in order to make the company grow. The main goal of external business funding is to create returns on investment bigger than the expenditures spent on the external capital. Otherwise, the company will likely need to avail of credit repair services or even go into bankruptcy in order to pay off the costs incurred.

There are two main ways external funding can be procured – through equity investment and through accepting debt in the form of business loans. Both sides have their advantages and disadvantages, and it is important to balance out the good with the bad before making a decision to avail of external funds.

Equity Investment

Equity is when the company receives outside funding from investors, who receive a percentage of the company in return commensurate to the amount of money invested. It is typically used by companies when they are just starting out. This is because when a company is first created, it has no savings to back itself on or to spend on business loans. Equity is advantageous because it pays off for equity investors for as long as they hold onto their shares. It can also give equity investors the power to participate in the decision making process of the company and even hold power in the Board of Directors. Both of these advantages make it much easier for companies to find business funding because many people are happy to make money through their shares and hold partial ownership of a business.

Equity has a few disadvantages as well. It doesn’t work too well with risky ventures since equity investors have the possibility of losing everything if the business goes belly up and isn’t secured. It is also a lot pricier to do than taking out a loan, and can put the company in jeopardy if too many investors pull out at the same time.

Debt in the Form of Business Loans

Contrary to common belief, debt is a positive thing for businesses. It is when the business takes out a loan from a bank or from an investment fund, with the promise of paying it back in installments later on. The interest on the loan and the amount borrowed is based on the history of the company and risk that the lender has to take. Many businesses take on business loans because of its advantages. It is typically much cheaper than equity and allows the company to remain under a single group of owners, rather than dividing the power amongst different investors.

On the other hand, debt based external funding can be very difficult to avail of. If the business has had to use credit repair services in the past because of bad credit or has not proven long-term profitability, many lenders will not give the business a loan. If the company is unable to pay the loan, the owners may lose more than simply the business – since many business loans are collateralized, they may also lose their property.

At the end of the day, external business funding can either boost business growth, or it can send its owners into personal debt and send them looking for credit repair. Depending on the business and the financial situation, the company should decide whether to use equity or debt, or if to use external funding at all.

Posted in: Business Credit, Business Start Up

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The Best Gift for Father’s Day: Financial Empowerment and Protection

Happy Fathers DayFather’s day is just on the horizon. Instead of picking up a novelty item to wrap and give to the special man in your life, you can give him the best Father’s Day gift you ever could give; financial empowerment and protection. Now that you can provide for yourself, show him your appreciation by giving him a hand on his finances and properties. You can secure his properties through a land trust or support his interests and business aspirations with business funding. 

Give him Security with a Land Trust

Most people do not know of the many advantages of a land trust and how it can benefit fathers. A land trust is a legal agreement between parties in particular- trustee, beneficiary, and grantor. Granting that it is similar to a living trust, a land trust is more focused in the protection of land or property. A land trust can preserve his best interests when it comes to his properties. This ensures his legacy will remain protected and well-utilized. In addition, any property protected by the trust will be protected from any unwanted sales as well as adverse actions of creditors. It also provides maximum privacy for the owner of the land as trusts are not public records barring anyone outside of the trust to attain personal information. 

Give him your Support with Business Funding

When you were young, your father provided to the best he can even if it entailed putting off his aspirations and dreams in life. Now, that you have the ability to repay him for his sacrifices, the best gift you can give him is your support through business funding. Starting a business may require a huge amount of money. Nevertheless, you can give him the business he always wanted with the best rates from Provident Dedicated Services LLC. 

Help him get a Fresh Start through Credit Repair

If your father is suffering huge losses from bad credit history, credit repair from Provident Dedicated Services LLC offers the perfect solution for damaged credit records. A credit repair is quite advantageous especially for dads who are at their golden years. They can enjoy the leisure the world has to offer without having to worry about getting rejected for a loan or limits on their credit cards. Through credit repair, you empower him financially, and he can set out on the world as he deserves to. Without a shred of doubt, a fresh start is what he needs especially for all the great things he has done for you.

Posted in: Land Trusts

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