Piggybackr is a genius fundraising website which has combined the trend of social media and children with a cause. It is an advocacy platform open for all children with a certain cause they need funding for. The techniques used in Piggybackr are quite simple. A user can set up a beautiful web page where people view their causes. Then, a donation click box is there to make it easy for supporters to donate. In addition, a user can create sponsorship packages effortlessly with their easy to use sponsorship package customizer.
The website doesn’t only teach kids to get involved in the current issues happening around the world, it also teaches them techniques about effective online marketing and effectual business funding. The website has gained sensational hits and amounts of money because of its simple yet huge impact to adults. The techniques widely exercised in the children’s fundraising platform shed a new light in successful fundraising, which adults can use for launching their own campaigns.
The main intention of the Piggybackr is to present ideas, advocacies, and charity organizations through the eyes of the kids. This may be the biggest marketing breakthrough, but that should be noted by adults who are struggling to launch their ideas into the online world. With this essential strategy from Piggybackr, a business funding campaign can easily capture wide audiences. The secret is to feature the founders, or the creators behind the idea as groundbreaking and interesting people. The way to success is to provide the same charm as those children in Piggybackr so that many people can open up to your ideas.
A campaign can be taken to a new level and reach sky limits with the authenticity similar to a kid’s advocacy page on the website. It has been found on the statistics of the website that people are more drawn to awkward web content, typos and more. These shouldn’t be copied play by play, but the idea is to present the cause raw and authentic, as if from a real person and not a cold gigantic organization. A cause is much more relatable when it is more personal. The reality nowadays is business funding has become a cliché and damaged concept. Presenting it in a realistic and subjective way will surely grab people’s attention.
A kid who tries to make a change in the world by raising an awareness of a certain advocacy pulls the heartstrings of almost everyone, no matter what age. It may be the awe we feel in our hearts because they have realized a change supposed to be done and are doing something about it while most adults have given up the idea of saving the world. We have all heard stories of kids raising funds by selling baked goods, stickers, or even lemonade to support their cause. At the present time, the internet has taken fundraising to a whole new level by using its capability of reaching everyone all over the world.